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SIP Service Resellers Guide

After doing research, you may think SIP trunks basically sell themselves. This may be true in some cases, but there are ways to help speed up your customer’s decision-making process with a few steps. Choosing a new telecommunication system is not a simple decision. Business owners will have questions and concerns. The way you address their concerns can impact their readiness to do business with you. Having some guidance is always helpful. Here are some pointers to keep in mind.

Know What They Need

The most common talking point about SIP trunks from SIP service resellers is that they are far less expensive than the traditional telephone line. This, in fact, is a compelling reason why so many businesses are making the switch. There are other reasons why changing a telecom infrastructure to SIP trunking can make an impact in your client’s business.

For example, reporting capabilities give a business insight on when and how to staff work shifts more effectively. This can have a positive effect on personnel management. If your customer has business continuity concerns, they can be addressed by mentioning the SIP solution that effortlessly reroutes calls to other offices.

Point out Savings

After having a heart-to-heart about the communication needs of your customer, the fun begins. You can ask them what their current spend is on telecommunication. Then you can show them how much they will save by accepting your SIP services and migrating the system over. The vast majority of customers understand that there is a cost involved, but they will be thrilled that the cost is so much lower. Because of this, it is very easy to pitch a rapid return on investment.

Listen and Respond to Concerns

Be sure to listen to any questions and concerns they may have. Some have mentioned a fear of low-quality calls based on bad experiences with other service providers. As a SIP service reseller, you will want to ensure them that your network is sound and reliable. It is also a good idea to make sure your service comes with fraud protection since privacy is a huge concern when it comes to digital data.

If you are looking to become a SIP service reseller and would like to find out more information on how to do it and what common pitfalls to avoid, contact SIP Trunk at or give us a call at 800-250-6510.